# Van Velden — ad kit (vanveldensneakers.be)

Everything needed to rebuild the Van Velden ad campaign in Meta Ads Manager.
Rebranded from the vanvelzensneakers.nl campaign: the VAN VELZEN wordmark is swapped for VAN VELDEN in every video.

## Folder

| Path | What |
|---|---|
| `videos/V01.mp4` … `V10.mp4` | 10 unique 9:16 video creatives (720×1280) |
| `previews/` | one still per video |
| `images/` | 2 jubileum banners for the static 30%-korting ads |
| `copy.txt` | headline, primary text, CTA — paste-ready |
| `campaign.csv` | every original ad → creative file → copy → .be landing URL |
| `campaign.json` | same data, machine-readable |
| `index.html` | open in a browser to watch + copy everything |

## Rebuild in Ads Manager

1. Campaign objective **Sales**, pixel on vanveldensneakers.be, country **Belgium** (NL copy works for Flanders).
2. Ad set placements: Facebook, Instagram, Audience_Network, Whatsapp, Threads.
3. For each video V01–V10 create one ad: upload the video, paste the copy from `copy.txt`, CTA **Shoppen**, landing URL from the table below.
4. The original campaign ran each video 2–4× with different landing pages — `campaign.csv` lists every combination if you want an exact 1:1 rebuild.
5. Static jubileum ads: upload `images/J01-jubileum-portrait.png`, headline from `copy.txt`, landing `/jubileumsale`.

## Creatives → landing pages

| Video | Used by original ads | Landing URL(s) |
|---|---|---|
| `V01` | 4 | https://www.vanveldensneakers.be/collectie<br>https://www.vanveldensneakers.be/herfstactie<br>https://www.vanveldensneakers.be/product/jd-16237972 |
| `V02` | 3 | https://www.vanveldensneakers.be/collectie<br>https://www.vanveldensneakers.be/herfstactie<br>https://www.vanveldensneakers.be/product/jd-19615454 |
| `V03` | 3 | https://www.vanveldensneakers.be/collectie<br>https://www.vanveldensneakers.be/herfstactie<br>https://www.vanveldensneakers.be/product/jd-19615454 |
| `V04` | 3 | https://www.vanveldensneakers.be/collectie<br>https://www.vanveldensneakers.be/herfstactie<br>https://www.vanveldensneakers.be/product/jd-19615454 |
| `V05` | 3 | https://www.vanveldensneakers.be/collectie<br>https://www.vanveldensneakers.be/herfstactie<br>https://www.vanveldensneakers.be/product/jd-16237972 |
| `V06` | 3 | https://www.vanveldensneakers.be/collectie<br>https://www.vanveldensneakers.be/herfstactie<br>https://www.vanveldensneakers.be/product/asics-gel-nyc-cream-oyster-grey-1201a789-103 |
| `V07` | 2 | https://www.vanveldensneakers.be/collectie<br>https://www.vanveldensneakers.be/product/jd-19615454 |
| `V08` | 3 | https://www.vanveldensneakers.be/collectie<br>https://www.vanveldensneakers.be/herfstactie<br>https://www.vanveldensneakers.be/product/asics-gel-nyc-cream-oyster-grey-1201a789-103 |
| `V09` | 3 | https://www.vanveldensneakers.be/collectie<br>https://www.vanveldensneakers.be/herfstactie<br>https://www.vanveldensneakers.be/product/asics-gel-nyc-cream-oyster-grey-1201a789-103 |
| `V10` | 3 | https://www.vanveldensneakers.be/collectie<br>https://www.vanveldensneakers.be/herfstactie<br>https://www.vanveldensneakers.be/product/jd-16237972 |

## Copy

**Headline:** 👟 1+1 GRATIS op onze hele collectie!

**Primary text:**

```
Je nieuwe favoriete sneakers 👟

De perfecte combinatie van comfort en stijl. Maak je outfit compleet met jouw nieuwe favoriete paar.

🍂 NU HERFSTACTIE

✓ Gratis verzending  
✓ 30 dagen bedenktijd  
✓ Beperkte voorraad
```

**CTA:** Shoppen

## Notes

- The original page ran 43 ads: 35 × 1+1 GRATIS video + 8 × jubileum 30% static. 30 video ads were scraped; they use 10 unique videos (the rest were the same video with a different landing page).
- 6 BOGO ad records were not scraped (1097627656305990, 1644289437361709, 1666195568520493, 2103486660272931, 2394345881376916, 4503034133275351). They belong to the same campaign with the same copy; to cover them, re-use any V-video.
- The 8 jubileum ad records' exact creatives and landing page aren't in the scraped data; this kit uses the store's patched jubileum banner + `/jubileumsale`.
- Landing URLs point at www.vanveldensneakers.be (same paths as the NL store; all verified 200 on the preview).